A Life and Death Decision

In a recent study of life insurance policyholders, only one-fourth of the respondents reported having someone they consider their personal life insurance agent. They feel like orphans. Approximately two-thirds of the households with income between $25,000 and $75,000 have life insurance. Of those, almost one-third do not feel they have enough insurance. Now, the dilemma - who do they call?

The one-third of life insurance policyholders, who do not feel they have enough coverage, and feel they do not have an agent to call, still need someone they trust to service their life insurance needs. Who are they going to call? The life insurance industry reports new agent retention is only a little over 10 percent. This causes policyholders to be repeatedly transferred to new advisors every few years. Policyholders have no relationship with these new agents, and therefore have not developed that trust factor needed to have faith in the advice they are given.

There are many reasons why you chose a professional independent insurance agent to handle your property and liability insurance needs. These same reasons should apply to your life insurance-buying decisions. A trust relationship already exists with your agent, and you have the perfect measurement of a successful relationship. If you are happy with the service you are receiving, and having a trust relationship with the people in your agent's office who are going to advise you, then that most important decision of "who are you going to call" is already made.

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